Users prefer mobile app that deliver great user experience. New apps are launched almost every day in the Google Play Store. Not all of them get expected recognition and popularity among target audience. New technologies are revolutionizing consumer experiences and setting new standards of engagement.
In order to boost customer loyalty, it is necessary to have an intuitive and user-friendly interface. Delivering exceptional UX will result in higher user retention rate and improved engagement and customer loyalty.
Minimum Onboarding Time
As per the recent survey by a leading agency Clutch, if your app takes more than 60 seconds for users to get clarity on information, services or product, they are likely to move to an alternative option. Users usually get frustrated if your app takes more number of clicks to reach or access any particular information or functionality.
“Nearly three-quarters, i.e. 72% of respondents thought the app on boarding process should take 60 seconds or less.” -Clutch
Serve the Core Purpose of Building the App
Do not affect the core purpose of app by adding too many extra features and functionalities. Your app should not be such that it performs a myriad of functions, but inevitably ends up confusing users. The primary purpose of building this app should be fulfilled in a very first glance of user’s interaction with the app.
Providing convenience to users with an array of features and functionalities is definitely good option, but only if it does not kill the core purpose of building the app.
Simple UI, Rich UX
Thumb rule of design is that user should be able to access any functionality or feature in maximum 2 to 3 clicks. The best way to test the friendliness of user interface is give the app to a group of 4 to 5 users. Observe user’s in-app behaviour to test whether you app is friendly and self-explanatory.
This testing helps in determining whether the number of screens included in the app are worth it or not. At this stage, extra screens and irrelevant features can be dismissed for building a great app that cuts the clutter and focuses on core purpose. Simple apps with intuitive interface that delivers rich user experience contribute to the building of great app.
Read More:- How to Improve Mobile App Customer Experience?
Factors contributing to building a great app are not difficult to understand or even implement. To stick around the basic rules is the key to assure that you create a great app. Hidden Brains is a leading iPhone app development company that helps startups, mid-size businesses as well as enterprises in building great apps. Our apps have the potential to scale your business to new heights of success.