Startups go ahead with an idea in mind and make all possible efforts to realize it into a reality. Harvard Business School study reveals that “75% of venture-backed startups fail” due to some or the other reasons. Mobile app development companies claim that startups can increase their chances of survival by building an official app.
Startups are faced with several challenges – those that cope up with them are able to survive while some who cannot fight against them end up in collapsing. Only few startups that keep pace with current market trends get to taste success. One major trend that has dominated all industry vertical is ‘mobile app’.
No matter what kind of startup you are – restaurant, travel booking or IT services and solution provider, you need to establish a brand name and make it visible to targeted audience. Mobile app development company helps startups in building a brand and promoting it on the widest and most popular platform of the digital age.
Following is the list of reasons that explain why startups should invest in building a mobile app:
Effective Marketing Channel
Mobile app acts as a direct marketing channel for startups to reach out to audience. Once an app is launched in Google Play Store or Apple iTunes, it becomes visible to millions of mobile users. Focusing on increasing the number of downloads automatically results in gathering of large audience to promote your brand. Push notification is the best way to reach out to targeted audience for latest happenings, promotional deals and offers.
Increase User Engagement
While you are a startup, people might not know about your brand much. Lack of visibility confuses users on how to approach the brand or reach out to company. But if you have a mobile app that directly connects users and your brand, there is no scope of any discrepancy. Allow users to get in touch with your brand through chat option in mobile app. As your brand is always within their reach of users, it establishes a sense of trust.
Get Feedback & Suggestions
It is observed that people tend to give suggestions and feedback more on mobile app compared to submitting it on the website. Mobile being a handy device, users can give reviews anytime and anywhere at their own convenience. Large collection of feedback from users is equivalent to set of significant data showing areas of improvement. Startups can go through these suggestions to identify problem areas and think on possible solutions. It is also possible to conduct a survey with a fixed set of questionnaire through mobile app.
Related: What’s the Estimated Cost of Developing a Mobile App?
Mobile app development companies are helping startups by working on their specific requirements and building an app accordingly. Hidden Brains is one of the top mobile app development companies that assist startups in boosting through an app for establishing a strong presence. Talk to business development experts of Hidden Brains and fix a consultation meeting by filling up a simple form.