Considering the rising craze of smartphones and mobile apps among people of all age groups, businesses are focusing on mobile app marketing strategies. Taking the help of either Android or iPhone app development company, you get your business app built. Congratulations, you now have an app for your business!
But, this app is just one among million others available to users in the App Stores. How would this mobile app serve your business goals when it doesn’t get noticed to targeted audience? For this reason, it is suggested to consider mobile app marketing right from the first stage of mobile app development. How the app is designed and developed and how well it is promoted among targeted audience prior to its launch plays a huge role in deciding whether this app would be successful after its launch or not.
Do Not Commit These 5 Mistakes in Mobile App Marketing
1. Competitor Research and Analysis: App marketplace is a big place and you need a strong and foolproof strategy to mark your presence there. Conduct an in-depth research of competitors who have succeeded in their mobile app marketing to get insights on how can you get a competitive edge and rise above others in your category.
2. Don’t Ignore App Store Optimization: App Store Optimization (ASO) contributes to higher ranking of your website in the app marketplace. This directly results in increased number of download for your app. Select an appropriate app title such that it includes keyword and a suitable app description that explain the USP of app. Attractive screenshots and app icon are also proven factors responsible for higher downloads.
3. Don’t Delay in Marketing: Plan your app release date in advance and create a buzz in the market about the app. Starting marketing at an early stage gives you enough time for advertising your app among target audience. Launching preview trailer, writing comments and posting in forums are opportunities to inform your target audience that something useful is coming to the App Store very soon.
4. Engaging Users and Retaining Them: Focus on the experience that the app delivers to users and keep a track of the number of app users that you have been able to retain. Only when your app delivers exceptional user experience, it will be able to retain users. Concentrate on how users are engaging with your app and make necessary changes to user experience for improving retention ratio.
5. Consider User Ratings & Reviews: Review and ratings play a significant role in attracting new users to your app. Immersive experience provided by your business mobile app should compel users to submit positive review and good ratings. Apps with high review and ratings also contribute in higher ranking in the app marketplace.
Read :- 5 Common Startup Mistakes to Avoid: Decoding the Rules to Success
To get professional help in Android or iPhone app development, get in touch with professional mobile app development company today.
Blockchain has emerged above being a mere buzzword. This is a revolutionary technology that is redefining the way businesses transact with each other. Instead of spending money on third party agreement and using it as a security aspect, Blockchain can eliminate the need of middleman by allowing two parties to transact directly.
Blockchain being a distributed ledger allows digital information to be distributed but not copied. This is the new programmable economy that allows in the movement of assets and value between organizations through a blockchain network.
Explanation of Blockchain in simple words:
Read :- Simplest Explanation of Blockchain: The Next Generation Internet
How Blockchain Contributes to Fast and Secured Financial Operations?
Cryptocurrency is a form of digital currency that is used to accept payments, pay vendors or subcontractors or pay wages to employees. Cryptocurrency transactions take place through Blockchain network so there is no discrepancy, leak of data or fraud transaction issues.
Before the inception of Blockchain, businesses relied on banking system to make payments or receive money. This involved keeping intermediary parties as a security and maintaining business contracts. It also requires paying the third party for their services.
Following are the advantages of using Blockchain technology for businesses:
Digital smart contracts are unique coded agreements that deliver guaranteed outcomes to meet all predetermined conditions. This coded document provides an opportunity for businesses to keep transparent relationship with other vendors.
There is no need of any legal intervention in case of blockchain transactions. This saves the costs incurred on bureaucracy, legal proceedings and exorbitant charges of lawyers. As long as the public key and private key values are matched, transactions happen seamlessly over the Blockchain network. All the contracts are securely stored on the Blockchain network, thus making it impossible to alter or delete any terms by either of the parties.
Blockchain for Businesses & Cryptocurrency App Development
Hidden Brains is a leading mobile app development company helping individuals, startups and enterprises to take a stride in the decentralized world through Blockchain based app development services. No matter whether you want to build you own cryptocurrency or integrate cryptocurrency payment gateway in your existing website or app, we can help you in all possible ways. Get in touch with your requirements by requesting for a free quote now.
How to build user interfaces with Vue.js?
1. Easy to use
The main process starts upon the closing of </body> tag after drop in the Vue.js library. There is no need for JSX templates and Grunt or Webpack. In Vue.js, there is no need for any kind of typescript. This is because all things are included in function, parameter in Vue.js library.
2. Component based framework
The components are core of Vue.js, there are small pieces of code that you can reuse to develop large scale application. Usage of vue.js component is similar to native browser functionality in future.
3. Solve the right problem
Vue.js solves just the right problem. It does not replace the entire page with SPA. Vue.js can be used as needed,even on small sections of site.
4. Good resources
5. Useful Tools
Now-a-days the adoption of emerging technologies is really fast, especially in the real estate business. This technology adoption has changed the entire landscape of real estate industry. Each and every real estate business houses, whether it is small one or big brands are adopting technology in their business.Technological disruption provides new business tools and environments, opening up business horizons.
App development for the real estate business is a challenging task. Some of the roadblocks that come in the way are as mentioned below:
Real estate business are aggressively diverting attention to mobile apps for their business. Customers and brokers are demanding mobile apps and we offer the exact solution to meet the market needs. Majority of the real estate business owners today rely on these real estate mobile apps.
Real estate mobile app development services and opportunities:
Read More: Real Estate App Development: Challenges & Solutions
Node.JS is continuously gaining popularity among web developers and communities. Node.JS has impressed web developers with its exceptional performance. Web developers have never experienced this kind of convenience and flexibility from Java till date.
On other side, Java is quite popular and does not required any introduction. It is in market since last 20 years and has become the most preferred language by web developers.
So, what would developers choose - Node.JS app development over Java? Here are advantages of Java and Node.js.
Advantages of Java
Advantages of Node.js Development
Read More: Node.js or Java: Battle Continues for Enterprise App Development
Node.JS is playing very crucial role in the web application development world. Node.JS Development has become one of the main tools for expert web developers to build backend of their web applications.
Web developers are adopting Node.JS development solution as the perfect platform to solve anything. Take a look at a few node js best practices and tips that will help you get the most out of your applications:
node js best practices and Tips
1. Code Organization
If Node.JS developers want to stay away from code complications then they should organize their code into small parts. This helps web developers to easily understand the code as it is distributed in smaller parts of programming. The most important factor is to keep things as smooth as possible.
Read More: Node.js Development Tips & Best Practices
If you are a travel agency and planning to develop a mobile app for boosting the business, you are going on the right track. There are millions of active mobile users in the market that use apps for their daily activities. In this digital age, smartphone and tablet users are spending more time on mobile surfing and taking advantage of internet services for researching and planning their holidays, destination weddings and business tours.
Your travel app must have unique and useful features that make it an ideal app for your end users. Only if your app is simple to use, offer attractive features and delivers great UX, it would be downloaded and used by travelers.
In this article, we have described top features of travel app that would be helpful to any travel agency for attracting more customers:
Read More: Desirable Features of Mobile App for Travel Agency
Finally we can say that travel app has a big role to play in your travel business in this modern era. This concept is useful for any level of travel business owner, whether he is a big travel company or small travel agent in town or some kind of mediator. Hire an expert and leading Mobile App Development company that will develop perfect travel mobile apps for your business.
Startups and entrepreneurs who are in plans of utilizing the mobile platform to promote their services or product often wonder ‘what goes into the making of a great app’. What are the key factors that decide the success or failure of app? In this blog, we shall discuss important insights shared by iPhone app development company for building a successful mobile app:
Users prefer mobile app that deliver great user experience. New apps are launched almost every day in the Google Play Store. Not all of them get expected recognition and popularity among target audience. New technologies are revolutionizing consumer experiences and setting new standards of engagement.
In order to boost customer loyalty, it is necessary to have an intuitive and user-friendly interface. Delivering exceptional UX will result in higher user retention rate and improved engagement and customer loyalty.
Minimum Onboarding Time
As per the recent survey by a leading agency Clutch, if your app takes more than 60 seconds for users to get clarity on information, services or product, they are likely to move to an alternative option. Users usually get frustrated if your app takes more number of clicks to reach or access any particular information or functionality.
“Nearly three-quarters, i.e. 72% of respondents thought the app on boarding process should take 60 seconds or less.” -Clutch
Serve the Core Purpose of Building the App
Do not affect the core purpose of app by adding too many extra features and functionalities. Your app should not be such that it performs a myriad of functions, but inevitably ends up confusing users. The primary purpose of building this app should be fulfilled in a very first glance of user’s interaction with the app.
Providing convenience to users with an array of features and functionalities is definitely good option, but only if it does not kill the core purpose of building the app.
Simple UI, Rich UX
Thumb rule of design is that user should be able to access any functionality or feature in maximum 2 to 3 clicks. The best way to test the friendliness of user interface is give the app to a group of 4 to 5 users. Observe user’s in-app behaviour to test whether you app is friendly and self-explanatory.
This testing helps in determining whether the number of screens included in the app are worth it or not. At this stage, extra screens and irrelevant features can be dismissed for building a great app that cuts the clutter and focuses on core purpose. Simple apps with intuitive interface that delivers rich user experience contribute to the building of great app.
Read More:- How to Improve Mobile App Customer Experience?
Factors contributing to building a great app are not difficult to understand or even implement. To stick around the basic rules is the key to assure that you create a great app. Hidden Brains is a leading iPhone app development company that helps startups, mid-size businesses as well as enterprises in building great apps. Our apps have the potential to scale your business to new heights of success.
IoT is one of the leading emerging technologies and it will play more dominant role in the coming years. It is predicted that the usage of IoT will increase in home appliance, transportation services, physical devices, connected device and sensors. We have seen a sudden rise in the internet connected devices in last few years and 2018 will be the year of IoT growth. So will 2018 be an exciting year for the Internet of things? Yes, it would surely be a technology revolution period.
As per Gartner report, nearly 20 billion devices would be connected to the IoT by 2020. After seeing such forecasting report, IoT expert prediction says that the IoT business will touch $300 billion in revenue. Here are top IoT trends to watch out for this 2018:
We can expect that these IoT trends will play a crucial role in enterprises in the upcoming years. The concept of IoT is evolving fast and industries are adopting it at a rapid pace. This mentioned trends are expected to pick up momentum in 2018.
Running an eCommerce business is not a cheesecake for any business owner. To make your eCommerce business successful, it is necessary to integrate few things together at the perfect time. There are several way to boost the productivity of your online business.
Nowadays consumers are more interested to shop for products online and that is the main reason why eCommerce businesses are booming. Business owners and directors need to realize Importance of going mobile.
Mobile Commerce is one of the upcoming trends in eCommerce business. Usage of mobile devices is increasing rapidly in this digital world. People are moving from desktop to mobile - in “2021, 53.9% of all retail e-commerce is expected to be generated via m-commerce.”
eCommerce is growing rapidly and the brands who are ready to adapt new ways of commerce will be able to thrive in the new landscape. eCommerce success requires investment in new technologies and customer convenience. Nowadays the preferred way of ecommerce consumer is the voice based search and voice commerce:
The main reason behind rapidly growth of voice based search and shopping is Popularity of smart speakers like Amazon Echo and Google Home. Research Report of OC&C says that
“voice shopping will grow to a whopping $40 billion-plus in 2022, up from $2 billion today across the U.S. and the U.K.”
Read More: Growth Hacking your Ecommerce Startup to Successful Business