When any company plans to build a mobile app, it usually moves ahead with the approach to release the minimum and basic version at the earliest. Later, the company collects feedback from users and analyses the in-app behaviour of users. This is when the problems of app with respect to its performance, design, UI and UX come to front. App redesigning is the best solution to tackle these problems.
Increasing Conversion Rates with Mobile App Redesign
As per the recent studies, mobile apps become popular not just because of their performance but also due to unique and attractive design. A fresh look of mobile app can change everything and this leads to conversion rate improvement.
Improved UX: Enhanced Look & Feel
Out-of-date design may not attract new users. It is important to redesign the app and use appealing design for gaining new users. Not only should the design be unique, but also provide ease of use. For example, the modern UI trend suggests using of familiar elements in apps of representing icons and action buttons.
As users are already familiar with the meaning of those icons, it becomes easier for them to engage, thus leading to an ‘intuitive design’.
Mobile app development company specifically focus on delivering exceptional UX as this is one factor that determines whether user would come back again to use the app or simply abandon it. All the design elements used in the app should be such that it makes the app easier to use and more pleasant. It is very important to keep up with the latest UX trends and out them to use while redesigning.
Evaluate User Reviews & Feedback
If your app already exists on Play Store or Apple App Store, it is likely that you have data of the user base. This data provides statistics on in-app usage and engagement, which could be used to derive insights on how to improvise the app with respect to design.
Notice the patterns of usage and consider going through user reviews and suggestions. Are majority of users complaining about a specific feature? Are users confused on how to update a specific element of their account? Are users clicking a specific button when they are trying to select something else? This could be useful source of information to know about the weak areas of app that need improvement.
Related : Easy and Useful Tips for Improving Mobile App Retention
The process of redesign may sound simple, but practically it requires lot of time and effort of professional mobile app developers and designers. The redesigned app has to take the responsibility of retaining old customers as well as attracting new ones. It can be done in the right way with the help of professional mobile app development company like Hidden Brains that has proven experience in building apps that boost the conversion rate.