2 million apps have secured a place in the Apple’s App Store at present, but how many of them enjoy good response? Only handful of apps become popular among users, while others struggle to garner large audience.
Mobile app development and launch is a tedious and time-consuming process, which requires spending handsome money on talented resources. When so much efforts and money are invested in mobile app development process, you would expect good amount of ROI from the same.
How can you increase chances of exposing your app to maximum number of audience? The answer is ‘getting featured in the App Store to skyrocket the number of users’.
How to Get Featured in the App Store?
Here’s presenting to you the cheat sheet to get your unique and fully-functional mobile app featured in the App Store:
1. In-depth Study of Platform
How does the App Store work? On what metrics does it mark an app as ‘featured’? Conduct a detailed research to figure out possible answers to these questions. Study the apps that have been featured by the App Store to understand what made them to the ‘much-desired’ list.
There is no fixed algorithm that chooses the app that would fall under ‘featured’ category. Most reputed, high popular apps having good utility are hand-picked by the Apple team and marked as ‘featured’.
2. Get an Exclusive Design for Your Mobile App
Apple has a special concern for design, which means apps with good UI/UX have greater chances to be selected for the ‘featured’ category list. Apps with clean and unique design impress users with its genuineness and simplicity.
‘Easy to use’ interface and ‘smooth navigation’ are other factors that would be considered by the team while selecting ‘featured’ apps.
3. Show Loyalty to the App Store
Building a native app, dedicatedly for iOS, highlights your loyalty towards the platform. This is a feasible option for those whose entire set of audience belongs to iOS group. However, if your targeted audience comes from diverse platforms, you can focus on launching the iOS version first.
These measures show your loyalty towards iOS platform, which further improves your chances of getting selected in ‘featured’ list.
4. Roll out Regular Updates
Apple Inc. would check the frequency of updates to gauge how active and dedicated you are regarding the app you launched few weeks or months ago in the App Store. Rolling out regular updates means the company is considering user feedback and working on improvements.
Apps those are active in their post development stage and incorporate user suggestions on timely basis earn good reputation in terms of the App Store.
On a Concluding Note
Now that you know few secrets to getting your mobile app featured in the App store, work on the same lines and try to get that valuable badge as soon as possible. Once listed in the ‘featured’ category, the drastic increase in the number of downloads is too large to get unnoticed.
There is no strategy or approach to guarantee that your measures would yield fruitful results in the desired direction. However, you can be assured of moving in the right direction by following these useful app development practices.